The holidays are a great time to market your small business. There are so many creative ways to spread holiday cheer while also promoting your brand, and the Chamber of Commerce Copperas Cove wants to pass some along to you. From sharing a gift guide to investing in festive packaging, here are some holiday marketing ideas that are sure to get you noticed.

Creating & Sharing a PDF Gift Guide

One of the best ways to market your small business during the holidays is to create and share a gift guide. This is a good way to showcase your products or services in a festive and interactive way. PDFs are easy to make - just start with a Word document and convert a file. Then you can share your gift guide on your website, social media, and even in store.

Investing in Gift Wrapping & Packaging

Make your products or packages stand out from the rest this holiday season with custom holiday packaging. This is a great way to show your customers that you're thinking about them during the busy holiday season. Plus, it's a great way to promote your brand.

Posting Helpful & Informative Content

The holidays are a time to post useful and interactive content on your website or blog. This could include tips on how to make the perfect holiday meal or DIY instructions for decorating your home for the holidays. Whatever you choose, make sure it's relevant to your target audience and engaging.

Engaging With Your Customers via Social Media

Social media is a useful way to connect with your customers during the holidays. You can share festive content, offer holiday discounts, or even host a virtual holiday party. Whatever you do, make sure you're engaging with your audience and providing value.

Holding Giveaways or Contests

Who doesn't love a good giveaway? Hosting a contest or giveaway can get people talking about your brand during the holidays. Just be sure to promote it heavily on social media and make the rules clear.

Rewarding & Celebrating Loyal Customers

The holidays are a great time to show your loyal customers how much you appreciate them. Offer exclusive discounts, early access to sales, or even just a handwritten note expressing your gratitude. They'll be sure to appreciate it - and they'll be even more likely to continue doing business with you in the future.

Joining Up with Local Businesses

Partnering with other local businesses can help your business reach new audiences during the holidays. You can collaborate on marketing efforts, cross-promote each other's products or services, or even host joint events. Whatever you do, make sure you're both benefiting from the partnership.

Hosting Holiday Events

Hosting an event is a great way to get people in the door - literally. If you have the space, consider hosting an open house, trunk show, or holiday party. You can use this as an opportunity to showcase your products or services and get people talking about your brand.

Supporting a Local Charity

The holidays are all about giving back, so consider supporting a local charity this season. You can donate products or services, host a fundraiser, or simply promote their cause on social media. Not only will this make you feel good, but it will also show your customers that you care about more than just making money.

There are so many great ways to market your small business during the holidays! By getting creative and thinking outside the box, you can really make an impact - without breaking the bank. So what are you waiting for? Get out there and start spreading some holiday cheer!

Membership in the Chamber of Commerce Copperas Cove offers invaluable benefits to entrepreneurs in our community. Join us today!